Friday, October 27, 2006
Selling Smart Sex: coco de mer opens on Melrose
filed under: Design for Sex by Melissa Gira
Dirty Girl Things scores with this photo of the freshly unveiled coco de mer in Los Angeles, having opened just a few days after I left town. So even if I’m sore at not getting to fondle his knickers personally, I can still give a sweet Sexerati Tip of the Hat to coco de mer, for their vision contributing to the future of lingerie. From their lush and heat-seeking viral videos (“Honey and Bunny”) to creating a context in which erotic innovation can flourish what with their demand for superior toy design, coco brings an air of deep smarts to sex.
And on their courting the subtlety of sex without shame, here’s more from a recent International Herald Tribune report:
“We have to be more intelligent, witty, emotional and intimate,” said Sam Roddick, owner of the upmarket lingerie retailer Coco de Mer, based in London. “As all has been laid bare with the over-sexualization of lingerie, I believe marketing will be a lot more clever in the future by being more suggestive.”
Not an easy task for a business that thrives on a steamy and risqué selling point. Coco de Mer’s promotional imagery and Web site are hardly visions of restraint, but with a mix of old-fashioned erotica, boudoir warmth and a dash of humor, the mood is welcoming and, for many, definitely alluring.
“For something to be truly erotic, it doesn’t have to be explicit,” Roddick said. “True eroticism is having your sexual imagination inspired as opposed to confronted.”
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A complement to Coco de Mer is the always smart and sexy Shiri Zinn, who designs all of her own toys and markets them through Coco de Mer and her own website.
Heres an interview that’s a fun read.
Thanks for the DGT hat tip Melissa.