Tuesday, December 12, 2006

The Future of Casual Sex


filed under: Design for Sex, Podcast: Future of Sex, Dating 2.0 by Melissa Gira | 2 Comments



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For our first Sexerati: The Future of Sex special report, I interviewed Claus Dahl of imity, at the Nordic Exceptional Trendshop in Copenhagen, where he was showing off this timely (and sexy) social networking app that uses one’s mobile phone to sense people around you. Once the user logs in to imity, she can view an elegant tag cloud that shifts about as new Bluetooth devices are detected in her range. Each imity user can be tagged by any other, and even non-imity using devices (or, rather, their owners) can be tagged so that if/when they join imity, their account will already be in progress based on the data associated with them by others in the community.

The hookup potential, you can imagine, is rich.

After I got the chance to play around in beta over this past weekend, I have to say, damn, imity, you’re going to make me rename my mobile phone “blonde with glasses and the houndstooth coat.” Anything that makes my purse vibrate when someone who fits my tags just so walks in the room is going to make me perk up and install, and when the folks behind said app are honest about its obvious utility in making casual sex more efficient, all the more so.

Now I don’t have to feel like the Whore of 2.0 for how I’m putting such things to use, not that we don’t all have a little Beta Slut in us. You may not even have to flirt with anyone for an account, as imity is rumored to launch at Le Web in Paris this week.

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